I honestly cannot stress this one enough. I always see bloggers who say they want to be like Zoella, and their writing style is always similar, If not the same as Zoella’s. Yes, it’s nice that you have someone who is an inspiration to you, and to have someone to look up to, but you can still be inspired by someone, whilst being your own person. Readers love individuality, and being yourself is always best.
Never Compare Yourself To Anyone Else
This is similar to the previous point I made. Never compare yourself to anyone. Don’t think ‘well that beauty blogger doesn’t do this, so I’m going to stop doing this‘ because they have a bigger audience or whatever. You can only be yourself, and you should be proud of what you’ve achieve. It may be that you have 50 followers, or 50,000 followers. You should be proud of what you’ve achieved, so stop comparing yourself with other people.
Experiment With Different Looks
There might be a bright and bold look that you would never dare to wear out and about, but makeup is ART. In a tearful mood? Use blues. Saw a rainbow today? Get that onto your eyes! Theres inspiration everywhere you look! I always find myself on Pinterest and Instagram for inspiration!
Choose Your Audience
I’d say that my audience is mainly aimed towards female teenagers/adults since I talk a lot about women’s health and swear like there’s no tomorrow. If you write for Cbeebies, I don’t recommend that you swear and talk about infertility.
Don’t Feel Pressured To Buy High End Products
I was always gutted when I would watch a makeup tutorial and see that they only used high end products. It turns out, that people do actually prefer if you use drugstore products! Also, you’re narrowing down your audience so much when you only use high end since the majority of us cannot afford 50 MAC lipsticks, Marc Jacobs primer, Urban Decay eyeshadow palette etc. Stick with the products you know, and don’t feel embarrassed to say that its drugstore! It’s obviously nice to use high end products, but don’t feel like you have to rush out and clear out the whole of the beauty section in Debenhams.
Practice, Practice, Practice!
I feel as if you can never get enough practice, no matter what the subject is. Even the most famous makeup artists are constantly practicing and learning!
If You’re Starting A Beauty Blog To Get Free Stuff. Don’t.
I can’t stress this enough. Yes, it’s always nice to receive free products, but when this is your main focus, it’s not going to work out. Honestly, if I created my blog to receive free products, I would have quit by now since to this day I still haven’t received an item or even a single penny. I created my blog because I wanted something to do whilst I was off work, and I had a massive interest in beauty. You should blog because you want to, and you want to be able to express yourself or your views. Not because of what you might get through your letterbox.
Don’t Expect Brands To Want To Work With You Straight Away
Following on from the last point, there will actually want to be brands that want to work with you. What you may not realise is that this can take YEARS. Some bloggers reach out to brands directly, and ask if they are willing to work with them. You may get lucky, and some may agree, but don’t expect every brand to say yes. Especially if you’re only getting 100 views a week.
Don’t Feel As If You Have To Look A Certain Way
If you did have to look a certain way, I definitely wouldn’t have signed up. There is definitely a pressure to have flawless skin, flawless makeup, be a size 4, and have a wardrobe full of designer clothes, but at the end of the day, that isn’t real life. I feel as if I’ve already mentioned her a lot already, but take Zoella for instance. She is a stunning women, who has beautiful style and an amazing personality to go along with it, but she’s not afraid to say she has bad skin days. The reality of beauty bloggers being perfect head to toe just isn’t realistic, and you should never think that you have to lose weight, buy different clothes, change your hair, or change ANYTHING about you because you want to be a beauty blogger, and fuck those who think you do.
Don’t Be Embarrassed To Fail
I have tried out so many different looks and products and half the time when I start playing around with makeup, I HATE how it looks. It’s okay! Don’t feel like you’ve failed others and more importantly, yourself, just because you haven’t nailed blending or perfected the winged eyeliner. Honestly, I cannot tell you the amount of times I’ve tried to create an eyeshadow look and washed it off as soon as I could since I hated it.