Blogging 101: Makeup Blogger Tips & Tricks

Be Yourself

I honestly cannot stress this one enough. I always see bloggers who say they want to be like Zoella, and their writing style is always similar, If not the same as Zoella’s. Yes, it’s nice that you have someone who is an inspiration to you, and to have someone to look up to, but you can still be inspired by someone, whilst being your own person. Readers love individuality, and being yourself is always best.

Never Compare Yourself To Anyone Else

This is similar to the previous point I made. Never compare yourself to anyone. Don’t think ‘well that beauty blogger doesn’t do this, so I’m going to stop doing this‘ because they have a bigger audience or whatever. You can only be yourself, and you should be proud of what you’ve achieve. It may be that you have 50 followers, or 50,000 followers. You should be proud of what you’ve achieved, so stop comparing yourself with other people.

Experiment With Different Looks

There might be a bright and bold look that you would never dare to wear out and about, but makeup is ART. In a tearful mood? Use blues. Saw a rainbow today? Get that onto your eyes! Theres inspiration everywhere you look! I always find myself on Pinterest  and Instagram for inspiration!

Choose Your Audience

 I’d say that my audience is mainly aimed towards female teenagers/adults since I talk a lot about women’s health and swear like there’s no tomorrow. If you write for Cbeebies, I don’t recommend that you swear and talk about infertility.

Don’t Feel Pressured To Buy High End Products

I was always gutted when I would watch a makeup tutorial and see that they only used high end products. It turns out, that people do actually prefer if you use drugstore products! Also, you’re narrowing down your audience so much when you only use high end since the majority of us cannot afford 50 MAC lipsticks, Marc Jacobs primer, Urban Decay eyeshadow palette etc. Stick with the products you know, and don’t feel embarrassed to say that its drugstore! It’s obviously nice to use high end products, but don’t feel like you have to rush out and clear out the whole of the beauty section in Debenhams.

Practice, Practice, Practice!

I feel as if you can never get enough practice, no matter what the subject is. Even the most famous makeup artists are constantly practicing and learning!

If You’re Starting A Beauty Blog To Get Free Stuff. Don’t.

I can’t stress this enough. Yes, it’s always nice to receive free products, but when this is your main focus, it’s not going to work out. Honestly, if I created my blog to receive free products, I would have quit by now since to this day I still haven’t received an item or even a single penny. I created my blog because I wanted something to do whilst I was off work, and I had a massive interest in beauty. You should blog because you want to, and you want to be able to express yourself or your views. Not because of what you might get through your letterbox.

Don’t Expect Brands To Want To Work With You Straight Away

Following on from the last point, there will actually want to be brands that want to work with you. What you may not realise is that this can take YEARS. Some bloggers reach out to brands directly, and ask if they are willing to work with them. You may get lucky, and some may agree, but don’t expect every brand to say yes. Especially if you’re only getting 100 views a week.

Don’t Feel As If You Have To Look A Certain Way

If you did have to look a certain way, I definitely wouldn’t have signed up. There is definitely a pressure to have flawless skin, flawless makeup, be a size 4, and have a wardrobe full of designer clothes, but at the end of the day, that isn’t real life. I feel as if I’ve already mentioned her a lot already, but take Zoella for instance. She is a stunning women, who has beautiful style and an amazing personality to go along with it, but she’s not afraid to say she has bad skin days. The reality of beauty bloggers being perfect head to toe just isn’t realistic, and you should never think that you have to lose weight, buy different clothes, change your hair, or change ANYTHING about you because you want to be a beauty blogger, and fuck those who think you do.

Don’t Be Embarrassed To Fail

I have tried out so many different looks and products and half the time when I start playing around with makeup, I HATE how it looks. It’s okay! Don’t feel like you’ve failed others and more importantly, yourself, just because you haven’t nailed blending or perfected the winged eyeliner. Honestly, I cannot tell you the amount of times I’ve tried to create an eyeshadow look and washed it off as soon as I could since I hated it.



  1. 19th August 2017 / 4:37 am

    Nice post! Great tips! Totally agree not everyone can afford high end products. Some of the drug store products actually work better than some of the high end products. The best product is the one actually works for you within your budget.

  2. 19th August 2017 / 5:36 am

    Solid tips for any blog, not just beauty.

  3. 19th August 2017 / 11:35 am

    What a brilliant post. I’m not a beauty blogger, but I definitely think that most bloggers can in some way use these tips too x

  4. 19th August 2017 / 6:17 pm

    Love your blog im a newbie in blogging and i hope u can also help me do great blogs about cosmetics 🙂

    • 19th August 2017 / 11:01 pm

      Firstly, welcome to blogging, and secondly, thank you! I hope I can help out! x

  5. 19th August 2017 / 8:33 pm

    These were some amazing tips, thank you so much! X

  6. 20th August 2017 / 6:38 pm

    Very honest and helpful tips, thanks for sharing 🙂

  7. 21st August 2017 / 12:09 am

    I had some unsuccessful attempts on a beauty blog/ vlog…. it’s just turning out every hard for me to take picture on every step I take in making up and show before and after… but I think some of the tips applies to all types of blogs! Thanks for this. 🙂

  8. 21st August 2017 / 2:20 am

    Good post. I honestly started my blog as a hobby with the hopes of receiving free stuff. I’ve maintained it for as long as I have because I am passionate about it and thoroughly enjoy writing. All of your points are great.

    • 21st August 2017 / 9:48 am

      Thank you! I think it’s fine to have the hopes in receiving free stuff, but it definitely shouldn’t be the main focus! Like you said, you’re still here today since you’re passionate and enjoy writing, and that should be your main focus! x

  9. 22nd August 2017 / 8:42 pm

    Couldn’t agree with this more!! xxx

    • 22nd August 2017 / 10:36 pm

      Thank you!! I always write these thinking that people are going to be like ‘what are you talking about?’ haha! xxx

  10. 31st August 2017 / 12:13 am

    Great tips! I just started my blog so I’m still trying to learn what works and what doesn’t. These tips are really helpful!

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