REVIEW: Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation

If you saw my CCBeauty subscription box unboxing, then you would have seen that in the November box, they very generously included the most talked and raved about foundation ever – the Fenty Beauty Pro Filt’r Soft Matte Longwear Foundation.

Ever since this was first released, I have been DYING to get my hands on this and truly see if it was worth the hype.

‘Finally — the ultimate photo filter in foundation form.  Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skin so you always look like you.’

Price & Where To Buy

In the U.K. the only place you can purchase the Fenty Foundation is directly from Harvey Nichols.

After rumours going around about CCBeauty sending out ‘fake’ products, somebody from the Facebook beauty group I’m on took their foundation to Harvey Nichols to get confirmation on whether or not the foundation we had all been sent out was real or fake.

After refreshing my Facebook every 5 seconds, I was over the moon to find out that the foundation was in fact genuine.

I’m still not 100% sure how CCBeauty managed to not only stock it, but to also afford to send out so many £26.00 foundations for £24.99



I decided to go through the ingredients, and bold any ingredients that caught my eye.

Silica – creates that horrible ‘flash back’. Usually found in HD powders.
Ananas Sativus (Pineapple) Fruit Extract – Funnily enough, I’m actually allergic to pineapple. I would never of thought to check my makeup for it though!
Parfum/Fragrance – most common ingredient in skin care/makeup products that cause skin irritation and skin reactions.
Talc – is a major cause of ovarian cancer and if inhaled, it can cause respiratory disorders.



The foundation arrived in a thin, black cardboard box, with the Fenty logo printed on the front, and the information printed of the back.

The packaging of the actual foundation was a big hit for me. Glass bottle? Check. Clear bottle? Check. Heavy? Check. Check, check, check. I love the whole look of the bottle, and I sort of feel as if it’s too nice to put away in my makeup storage drawers!

I will say that since the theme of the bottle is frosted glass and white text, pump and lid, it can get quite messy, but nothing a wet wipe won’t fix.

Shade Range

Do I even need to tell you this? If you’ve been in hiding for the last few months, you’ll have no idea that Rihanna managed to birth this foundation with 40 SHADES. From the palest of skin, to the darkest of skin, you’re bound to found a shade that is perfect for you.

I can’t 100% confirm this (someone please correct me if I’m wrong!), but I’m pretty sure that Fenty Beauty is the only makeup company that has brought out this many foundation shades on their first ever launch.

A certain makeup brand that sounds a lot like ‘bake up for never‘ tried to shade Rihanna by instagramming a photo, with a caption explaining how ’40 shades is nothing new to them’, but people were very quick to pick up on the fact that they’ve been a business since 1984, and only hit the 40 shade mark in 2015. Sorry ‘bake up for never‘, but hashtag team Riri over here.

Since there are so many shades, I do really recommend getting shade matched at your local Harvey Nichols. It’s a lot of money to throw down the drain if you end up getting the wrong shade!

Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that’s covered really, really well. But then if you’re very pale or if you’re very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created.” – Rihanna


After looking on the Fenty Beauty website, I came across this ‘How To Use’ tips and tricks:

  • Be sure to moisturize skin before foundation application, especially if your skin is dry. After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer for best results.
  • Always shake before use to activate. When testing shades, remember to let foundation dry completely to find your perfect match.
  • For full coverage: Apply 1-2 pumps of Pro Filt’r Foundation on the back of your hand. Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward.
  • For medium, customizable coverage: Apply 1 pump of Pro Filt’r Foundation to the back of your hand. Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. For fuller coverage, add another pump.
  • RIHANNA’S WAY: For the ultimate pore coverage, press brush into skin, roll off, and repeat.

First Impressions

Honestly? It started off as a huge wave of excitement, which soon changed to WTF?!

I first primed my face, and then squirted two pumps on the back of my hand – and floor…

This foundation is the most liquidity foundation I have ever used. I may as well have just tipped a facial serum on the back of my hand.

Since it was so watery like, I was scared that 1. The coverage wouldn’t be great, and 2. That my beauty blender would just suck up the majority of the product.

Whilst holding my breath, I dotted the foundation around on my face, and started to beat my mug.

Unfortunately, due to receiving this in a beauty subscription box, I was unable to choose my shade (everyone received shade 170 – not great if you’re dark-skinned…), so the foundation was ever so slightly too dark for me, but nothing my trusty Collections Colour Correcting Concealer – Lemon couldn’t fix.


After the foundation was blended out, I had a lot of thoughts and feelings.

  1. ‘Yeah, my skin looks good.’
  2. ‘I wish it had more coverage to it.’
  3. ‘How am I going to get this out of my carpet?’
  4. ‘How has my beauty blender not slurped this all up?’
  5. ‘Why is my £3.30 foundation better than this?’

Whilst my skin did look good, I wasn’t completely blown away like I was expecting.

I loved the finish of the foundation (semi-matte), and it did cover a lot of the redness I had going on, but if I’m going to spend that much on a foundation, I expect my skin to not only look flawless, but to also be full coverage. Then again, I’m a full coverage type of gal, so I won’t hold that against this foundation.

In regard to my cheap foundation being better, I 100% mean every word. I only discovered the Essence 16hr Wear Foundation a few months back, but it’s fully K.O’d my other foundations off the top spot. I find that the Essence foundation is the perfect amount of coverage, lasts on my skin for quite a while (I’m an oily mess, so this is a big deal for me), the perfect thickness for me, and not forgetting that it literally is £3.99.

I wanted to give this foundation a fair chance, so decided to keep using it for the next few weeks to see if I fell in love with it any more, but unfortunately, I just fell more and more out of love with it.

I do find that after around 4-5 hours of wearing this, my oily skin destroyed this. It was patchy and looked ridiculously shiny (yes, I used a primer, setting powder AND setting spray!). I will be fair and say that this does happen with the majority of my foundations (some last a lot longer than others), and I most likely noticed it more with this foundation since I was physically scrutinising my face, looking for changes to the foundation (the beauty blogger critic inside me).

After the first few days of using this, I noticed I started to really badly break out. Normally, I’d just shrug it off and put it down to my skin being an A class a-hole, but I’ve recently been prescribed an acne lotion from my doctor, and my skin has never looked better. Well, it DID never look better until I started to use this. I powered on through, and continued to use the foundation until I was defiant that this was the culprit.

After a few weeks, I decided it was time to put my Fenty Foundation testing challenge to a stop. With a face full of acne, and a carpet full of foundation, I think it’s best that me and the ‘devil-in-a-bottle’ parted ways.

Final Thoughts


As much as I wanted to love this foundation, I’m quite happy I didn’t.

Yes, I would have preferred if I didn’t have to deal with the pizza face, but also the fact that I don’t have to fork out for a £26 bottle of Foundation every 2 months, and I can stick with my £3.99 one instead is a weight off my shoulders.

Even though I didn’t get along with the foundation, it wouldn’t put me off trying out some of her other products.

I’d most likely end up giving her concealer and primer a miss since it likely has similar ingredients in (company’s do this a lot of that their primers, foundations and concealers all work together nicely) that would break me out, but I’ve still got my eye on Trophy Wife…

Click Here To Buy The Fenty Pro Filt’r Soft Matte Longwear Foundation


What did you think of the Fenty Foundation?


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