When it comes to key investments in business, content is, arguably, the biggest investment we all have to make. After all, content is king, and while this is an oft-used expression; there is more than a nugget of truth in it. Ultimately, it helps your business to improve, gets you out there and puts you among the pigeons, so to speak. But, what if you’re self-employed, and you need to become skills in content all by yourself? Well, here is how you can become a one-person content creating machine. It’s all down to the following…
Research skills
Now, you have to create content by researching an area before writing about it. Arguably, when it comes to the writing, you need to know a subject inside and out so you can communicate it effectively. However, when it comes to putting content out so regularly, you need to make sure that your research skills are part of the well-oiled machine. The best way to do this is to use the best resources online. This includes highly regarded resources like the Harvard Business Review, but also Google Scholar is another essential component. It also helps to bypass a lot of the shoddy search engine results.
The ability to write
Yes, you can learn how to write and structure articles using age-old methods. But when it comes to finding your voice, you need to understand the concept of writing about what you know. And while this does contradict the previous point, it’s essential when it comes to creating emotional content. And the ability to write isn’t something that happens overnight; the structure is one of the ways to get you off to a flying start, but you need to be constantly fueling the fire. In other words, read!
Design (and all of its offshoots)
Design is fast becoming ubiquitous with being a content creator. Now, it’s essential for you to make your own infographics, logos, posters, and so forth. It’s vital, if you’re trying to be a one-person content creating machine, that you undertake the relevant training to get a base knowledge of this before you start creating. You can undergo Adobe Illustrator training, which is one of the main programs a lot of content creators use. Unfortunately, it’s not just about creating good quality prose online anymore, it’s about the whole package.
Be a self-shooter
And in addition to design, to create the entire package, it’s vital you have your own ability to shoot videos, record audio, and edit them all together. Being a self-shooter is not only a great way to diversify your content, but it adds so many different strings to your bow. This is beneficial if you are a freelancer.
The game of content creation isn’t about one thing anymore; it’s about being skilled in so many different areas. While they say if you are a jack of all trades you are a master of none, when it comes to being a content creator machine, you have to be multi-skilled, or find yourself lagging behind.
