Making a media kit is something that every blogger needs, especially if you’re wanting to work with brands. Admittedly, it took me over a year to make mine. With that being said, making a media kit isn’t as much as a huge task as you’d think it would be. I wanted to write a post all about How To Create A Media Kit For Your Blog, and what to include in it.
The three main reasons why I put off creating my kit was simply because:
- I had ZERO idea how to even create a media kit. For someone who spends hours everyday blogging, I’m a complete idiot when it comes to editing.
- I thought only ‘big’ bloggers had media kits
- And lastly, WTF was I meant to even put in my media kit?!
It was only when I got added to an Instagram blogging group chat that I realised media kits aren’t as scary as I first thought. Oh, and they’re one hundred percent not just for big bloggers.
What Is A Media Kit?
A media kit is essentially your blogging CV. On your CV, you’d write down all about yourself, references and your strengths. Therefore, you need to do the same for your media kit. Go on – this is your time to blow your own trumpet!
Often, when you either start reaching out to brands or they start to reach out to you, they’ll ask for your media kit.
What they really mean is ‘How many followers do you have?’, ‘Who have you worked with before?’ and ‘How much is this going to cost us?’.
If only I had created my media kit sooner, I would have saved myself so much time. Instead of having to type out my stats/information/rates to every single brand, I could’ve just easily attached my media kit. Bob’s your uncle, Fanny’s your aunt.
How To Create A Media Kit For Your Blog (For Free!)
There is no set way of how your media kit should look.
You could literally just write your stats in a word document and that would be okay. Personally, I wanted my media kit to show a little more personality.
If you’re any good at Photoshop, I’d definitely recommend making yours on there. I went for the easy route (Photoshop scares the life out of me) and got myself on Canva.
Canva is literally a bloggers dream. With over 50,000 templates (some of them only are available for purchase), you will definitely find a template that’s right for you.
I decided to go for the template called ‘Pink Blogger Media Kit’ (this ones free!) and I just edited it with my own text and images.
I would say the only downside to using a Canva template would be that thousands of other people will likely have a media kit that looks almost identical to yours. I’d really recommended trying to make yours look as unique as possible. I’m hoping to spread my editing wings soon and have a total re-vamp of my own kit.
What To Include In Your Media Kit?
Knowing what to put and what not to put in your media kit can be tricky. Luckily I’ve listed the things you absolutely need to include:
1) About You
First of all, you need to sell yourself to the brand, whilst showing off your personality. I’ve kept my ‘About Me’ section very chatty and down to earth. As much as this needs to have a professional tone to it, you need to make it sound like you.
Mention things like where you live (don’t include your address – just saying Birmingham, London or wherever is fine), what you do for work, if you’re at school and what you study.
Remember, this isn’t going to be a best-selling autobiography. Keep it simple and don’t waffle on too much (like I do with every blog post I write). The brand isn’t going to care that you came first in the egg and spoon race at primary school.
2) About Your Blog
This is where you’re trying to sell your blog to the brand. This is what you really need to focus on. A brand may like the sound of who you are, but if you’re making your blog sound shitty, you most likely won’t get very far.
When did you start your blog? Why did you start blogging? What topics do you cover? What makes you stand out from other bloggers? Why should this brand pay you to write a post about their products when someone is offering to do it for free?
Be confident in your statement, but don’t make yourself sound like a pretentious arse.
3) Social Media Links & Stats
Here you should list all of your social media accounts and the amount of followers you have on each platform.
4) Blog Stats
Trying to figure out what stats to put on your media kit can be confusing. After speaking to a few other bloggers, they recommended that you put the average amount over a 3 month period.
Brands will mainly be interested in your DA (domain authority) score, unique monthly visitors and average monthly views. Some brands also may like to know your PA (page authority) score, readership and average time spent on your site.
All this information can be found on Google Analytics.
5) Services You Offer & Your Rates
There are some people who like to keep their media kit and their rate card separate. Personally, I put my services and rates on my media kit. Therefore, it give me one less thing to worry about when in contact with someone.
The services and rates are completely up to you and remember, this is your blog and you should only offer what you can deliver.
The most popular services being:
- Sponsored blog posts. A brand will pay you for creating a unique article for them.
- Sponsored social media promotion. You’ve all seen the #AD posts on Instagram by now. Sponsored social media promotions can also be available on Pinterest, Twitter and Facebook (pretty much any sort of social media).
- Guest posting. Someone may want to create a guest post for your site. Also, they may want you to write a post for their site.
- Link sharing. The majority of the time, the link owner won’t even care if it’s a new blog post. The post may be a year old, but it’ll help them improve their DA score.
- Brand ambassador. Becoming the face of a brand.
- Product reviews. Receiving products (and possibly payment) in exchange for a full review.
- Hosting Giveaways. A brand will ‘team up’ with you to create a giveaway. Nine times out of ten, all you have to do is advertise the giveaway and pick a winner. The brand will send the winner the prizes (and pay for postage).
I won’t lie. Figuring out how much you should charge per service is very tricky. How do you make sure that you’re not under charging a brand, but also not send them a figure that will scare them away?
For a sponsored blog post, ask yourself ‘How long will this post take me to create?’, and I’m not just talking about writing the actual post. I mean from start to finish. Taking the photos, editing photos, creating Pinterest pins, promoting on social media, the whole shabang.
Once you’ve worked out how long this will all take you, you need to also think of your hourly rate. It’s probably for the best that you don’t put your hourly rate at £1,000 when you only have 100 monthly views. Be realistic.
For now, let’s say that your hourly rate is £75. You then want to times your hourly rate by the number of hours you’re going to put in. Let’s say this post is going to take you 3 hours to complete. All you need to do now is do a simple calculation;
75 (your hourly rate) x 3 (the total number of hours you’re going to put into the post) = 225
As a result, for a 3 hour blog post, you would charge £225.
Almost every blogger you ask will always tell you to never charge under £50 for a sponsored blog post. As much as it is tempting to say yes to doing something for £10, it’s not worth your time.
6) List Of Brands You’ve Worked With
If you haven’t worked with brands before, you can just skip this step.
Brands will be interested in knowing what brands you’ve already worked with. To put it straight, if they’ve seen that another big brand has worked with you before, they’re more likely to work with you.
Also, brands are more likely to recognise a logo, rather than just the brands name.
When I was creating my kit, I went through all the brands I had worked with and put the most recognisable brands on there.
If you’ve worked with hundreds of brands before, only show off 10 of the biggest named brands.
Things To Remember:
- Always send to brands. Whenever you contact a brand, tell them that you’ve attached your media kit. Don’t just ask if they would like to see it.
- Update regularly. I’d say that monthly updates on your kit is enough. However, if you’re about to work with a big brand/contact a big brand, I’d update it before sending it to them.
- Do some research on what your rates should be. My rates above were just an example. You may want to higher or lower your rates depending on your followers/traffic/hourly rate.
- Increase your rates as you grow. You may start at £50 per blog post, but that definitely doesn’t mean that you have to stick to that figure.
- Not every brand/company that sees your media kit will want to work with you. It’s literally just a document with your stats on. Not a magic wand.
- An email agreement is classed as a contract. Because of this, if you don’t deliver something you promised, you could get in a lot of trouble.
If you are a brand and are intrested in seeing my media kit, please email me at firstname.lastname@example.org