These days, one of the most popular life aspirations is to become a social media influencer. Ten years ago, this concept was probably quite far fetched, or may have even sounded silly. But the idea of becoming a brand, and marketing your brand by posting online about your day-to-day life, is relatively commonplace now.
With traditional media, there has always been the notion of celebrity. And these celebrities could influence fashion what they wear today, the shops stock tomorrow. But traditional media required someone to notice you, and give the chance to get out there and build that reputation.
Social media has levelled the playing field. Everyone has the means of producing their own content; be that photography, videos, music or publishing their own writing. Granted, if nobody is paying attention, you won’t get anywhere. But the opportunity is out there, and it seems obtainable. All you need to do is put in the effort and promote yourself in the right way.
Find Your Niche
Having an area to focus your attention will help determine the audience that you are aiming yourself towards. Don’t cover too broad an area, or people won’t be interested in you so much. You will need to be enthusiastic about your subject.
Remember that whatever content you create needs to be of good quality. Find exciting angles to talk about the subject, and provide as varied a selection within this topic as possible.
Pick Your Channel
Work out which social media outlet will suit you best. If you have more considerable experience using a particular site, it might be worth going with that one. You will need to understand how you gain followers on that site, and how to get your posts trending within their algorithms.
You will need to get a substantial following before anyone considers sponsoring you, or giving you free items to review or promote. Be realistic about your expectations.
Have A Plan
Look at how others find their success online and try and learn from them. Consider what support there is out there for people getting into the field. Influencer marketing will provide you with a route into earning money from your online presence, and this is ultimately your end game.
You will need to bring new content to your followers on most days. This will remind them of your presence. Remember that you need to appeal to new followers by offering them some kind of value to entice them in. You also need to keep the interest of the audience you already have, or they might click ‘unfollow’.
Use All The Available Options
Sites like Facebook and Instagram offer multiple ways of communicating with audiences. You have regular posts, stories and live options. Try to add value to your output by using all of these services.
Using the right hashtag will help you find the right followers. You need to be ahead of the trend with a lot of things, and understanding the power of hashtags and how best to use them can really help you up your game.