Blogging used to be a simple case of a basic blog, filled with thoughts feelings, poems and fiction. Literally weblogging your life. But now, you can make a nice monthly income on a blog. You can travel the world on the merits of your blog, it’s a job and hobby, and really the landscape of blogging has changed drastically over the years.
In order to call it your job, apart from earning a living from it there are some things you need to know.
Aside from a steaming hot cappuccino and a sweet broadband only deal to keep you online when it matters most, what else should you know?
The people outside of the blogging world don’t always know or understand what blogging in. Sometimes they aren’t the most supportive either. But you blogger crew, the ones you get to know over the space of years online will always be there to support you. They’ll help by commenting on your posts, sharing your content and interacting with you.
The next set of relationships are tied to your bank account. The PRs, SEO, and brand that will want to work with you. Producing beautiful content is what you are good at, so when it comes to it – should you really do it for free? No. Building relationships with brands is easier than ever now, email addresses and social media mean you can share your content with them, and start talking.
Over time you will find what is aesthetically pleasing to you and to others. Of course, your content really matters, but what people see when they first hit your homepage needs to be clear and in most cases stunning. Design elements are very simple to play within WordPress for example. Bumping up the size of your content text makes it easier to read for many people, decluttering your sidebar, making your header a bit less ‘everything I am’ and more ‘clean and concise’.
You don’t have to be a design wizard either. Canva and Picmonkey will do the job very quickly with their templates and slick options. If you want to splash out, you can pay a designer to do it for you though.
Your content will, for the most part, be what people care about, but in order to see it, you’re going to have to work on your SEO. Simple things like having headings (also known as H2) can make a big difference. Yoast will probably be your weapon of choice when it comes to improving your posts SEO rankings, and over time you will see an improvement in your search rankings – and your traffic too. When you are putting together your future post ideas list, then you might like to take a look at Google Adwords’ Keyword Tool. It will be able to help you come up with kill keywords to bump your post way up that search results list.
Finally, you just need to be you. Bloggers are great because they are sharing a piece of their personality and life with others. Authenticity is key.